Payday loan and property agency adverts prohibited by ASA

Payday loan and property agency adverts prohibited by ASA

by: Simret Samra

Estate agency Darlows of Llanishen, area of the Spicerhaart team, released two leaflets in might 2011 where it advertised it ‘advertised more extensively than our rivals both online and offline’ and declared themselves a ‘multi award-winning representative.’

Kelvin Francis auctions challenged the advertisements, arguing that other neighborhood auctions marketed significantly more than Darlows plus the declare that the “UK’s biggest separate estate agency” had been “multi award-winning” could never be substantiated since it had just won one runner-up place in the past few years.

In addition it challenged the expression ‘independent” to be deceptive as Darlows is component regarding the Spicerhaart team, a restricted business owned by investors.

The ASA noted Darlows had made the claim that is comparative mistake together with taken actions to stop it from being duplicated in future adverts. “We considered that the claim ‘We advertise more extensively than our rivals both online and offline …’ was not substantiated and determined that the advertisement breached the Code.”

The ASA additionally noted Darlows had supplied documentary evidence which revealed that they had won two industry prizes within the previous 5 years. The ASA stated: “However, we considered that the normal customer would interpret the writing “multi award-winning agent” as a claim that Darlows had won significantly more than two prizes in modern times and so determined that the claim had been misleading. Xem thêm

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