by: Simret Samra
Estate agency Darlows of Llanishen, area of the Spicerhaart team, released two leaflets in might 2011 where it advertised it вЂadvertised more extensively than our rivals both online and offlineвЂ™ and declared themselves a вЂmulti award-winning representative.вЂ™
Kelvin Francis auctions challenged the advertisements, arguing that other neighborhood auctions marketed significantly more than Darlows plus the declare that the вЂњUKвЂ™s biggest separate estate agencyвЂќ had been вЂњmulti award-winningвЂќ could never be substantiated since it had just won one runner-up place in the past few years.
In addition it challenged the expression вЂindependentвЂќ to be deceptive as Darlows is component regarding the Spicerhaart team, a restricted business owned by investors.
The ASA noted Darlows had made the claim that is comparative mistake together with taken actions to stop it from being duplicated in future adverts. вЂњWe considered that the claim вЂWe advertise more extensively than our rivals both online and offline вЂ¦вЂ™ was not substantiated and determined that the advertisement breached the Code.вЂќ
The ASA additionally noted Darlows had supplied documentary evidence which revealed that they had won two industry prizes within the previous 5 years. The ASA stated: вЂњHowever, we considered that the normal customer would interpret the writing вЂњmulti award-winning agentвЂќ as a claim that Darlows had won significantly more than two prizes in modern times and so determined that the claim had been misleading. Xem thêm